You came on this article to know What is Keyword. so lets start, If you only take information from the internet, then you would hardly know that What is Keyword? But if you are a blogger or digital marketer and want to make your career in the field of digital marketing, then you must have heard the word Keyword and You need to know about What is Keyword?
You may have seen many videos, read articles in which keywords have been mentioned. But if you have not yet understood What is Keyword. are, what are the types of keywords and what is keyword research, then after reading this article all your doubts will be cleared.
In this article, I have given you complete information about What is Keyword in very simple words, I am sure that after reading this article till the end, all the doubts related to your keywords are going to be removed, so definitely read this article till the end.
So let’s start this wonderful article first of all.
Table of Contents
What is Keyword?
To get information from the Internet, the same words that a user uses to find information or to access information are called keywords.
The way of searching information of every internet user is different. Means every user searches for information on the Internet using different types of words. A keyword is formed when the same word is searched thousands of times.
Now you have a clean, simple, short and point to point defination of What is Keyword and you have understood very well that What is Keyword. (e)
Types of Keywords?
Now you know What is Keyword. so now I will tell you types of Keyword. There are many types of keywords. There are some given below:
1)Fresh Keyword:
Fresh Keywords are keywords that are searched a lot for some time, meaning keywords related to trending topics come under the category of fresh keywords. Fresh keywords are not searched for a long time, they are searched for only a few time periods.
2) Ever Green Keyword:
The most frequently searched keywords are Ever Green Keywords. These keyword categories have been searched in the past, are being searched currently, and will continue to be searched. Ever Green Keyword continues to have a high search volume.
For Example: How to make money online, How to start business etc
3) Area Targeting Keyword:
Area Targeting Keyword are such keywords in which any one area is targeted.
For example – keywords like Delhi Metro Root, Website Designing Course in Delhi, Data Entry Jobs in Mumbai, Jobs in Delhi, SSC course in Mumbai, Digital Marketing course in Delhi etc. are called Aria Targeting Keyword.
If you do your business in any one area or write about any one area, then Area Targeting Keyword can be very beneficial for you.
4) Customer Targeting Keyword:
Client Targeting Such keywords include those that directly target a certain buyer. A few examples are the Best Laptop Bag for Men, Best Shoes for Men, Best Cricket Bat for U-16 Boy, Sleepers for Women, Sunglasses for Women and Best Cricket Kit Bag for Men.
5) Product Targeting Keyword
Product Targeting Keyword are keywords that target a particular product. Like – keywords like Boat Watch For Man, Micromax Smartphone, Apple Phones, Samsung Tablets etc.
6) LSI Keyword (Latent Semantic Indexing)
LSI Keyword are those keywords which are related to our Main Keyword. The main reason for using LSI keywords in our articles is that our articles rank on these keywords as well, and we get good traffic. We also call these keywords as secondary keywords. LSI keywords are very important in the ranking of articles. That’s why these keywords should always be used in the article.
For example you are writing an article on “What is Computer”. So this will be your focus keywords. You can add more details in your article like Computer History, Types of Computer, Old Generation Computer vs Today’s Generation computer so these words are related to your main keyword. You can use these keywords in your article to gain more traffic as a related keyowords on your post or website. (What is Digital Marketing?)
What is Keyword Research?
After reading the article till here, you must have understood that What is Keyword, now know what is Keyword Research. Because a blogger should have knowledge about keyword research
Keyword research is very important for a blogger. When you write your article on any topic, first you have to do keyword research in a good way. You have to see how many people search the keyword you have selected, how much competition is there and how much CPC you are getting on that keyword.
When you write articles by researching keywords well, then only traffic comes to your blog, and when there is traffic on your blog, then only you can earn money from blogging.
If you work on keywords that people do not search, then no matter how hard you work on the blog, traffic will not come to your blog. Understand that writing articles without keyword research is like shooting in the dark.
You will find many free keyword research tools on the internet, with the help of which you can do keyword research for your blog. Like – Ubersuggest, Wordtracker etc.
Types of keywords based on keyword research
Whenever we do keyword research, we find 3 types of keywords –
1 – Short Tale Keywords
Such keywords in which 1 to 3 words are used are called Short Tale Keyword. Search volume is very high in short tail keywords and competition is also very high in these keywords.
If you are new in the field of blogging then you should not work on short tail keywords. Because working on short tail keywords will take a lot of time for your website to rank.
Example – Mobile Phone, Samsung Phone, Samsung Galaxy, Samsung Smart Phone, Biryani Recipe All such keywords are called Short Tale Keywords.
2 – Mid Tale Keyword
Mid Tale Keywords are the keywords that use three to five words. Both Search Volume and Competition are lower for these keywords than for Short Tale Keywords.
Examples are the Top 5 Best Samsung Phones, Smart Phones Under 5000, and Biryani Kaise Banate hai. Mid Tale Keyword is the name given to this kind of keyword.
3 – Long Tale Keyword
Long-tail keywords are those that contain more than five words. Long Tale Keyword has a lower search volume, but its benefit is that it has very little competition. Your post will rank higher if you focus on long-tail keywords. New bloggers might benefit from using long-tail keywords.
Examples are the Samsung Galaxy Note III Price in India and the Best Smart Phone Under 5000 in India. All of these are long-tailed keywords.
How to do Keyword Research.
Steps to do Keyword Research.
Step 1: First, you need to define your target audience
Prior to beginning your keyword research, it’s critical to establish your objectives and pinpoint your target market. Establish the goal of your website or content and be aware of your target audience. To create a complete keyword strategy that appeals to your audience, take into account their demographics, interests, and pain concerns.
Step 2: Brainstorm Seed Keywords
Create a list of the seed keywords associated with your company, sector, or subject. These are the key words that best characterise your offerings in terms of goods, services, or content. Consider the terms or phrases that members of your audience may use to obtain information about your services if you put yourself in their position. Find out what’s hot right now by using resources like Google Trends, industry forums, and social media.
Step 3: Expand Your Keyword List
When you have your seed keywords, you may now generate related keywords to grow your list. To help you with this procedure, a number of tools are available. Popular options that offer helpful information on search traffic, competition, and associated keywords include Google’s Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer. To catch a larger range of search queries, aim for a healthy blend of long-tail keywords (particular, longer phrases) and short-tail keywords (broader, shorter phrases).
Step 4: Analyze Keyword Metrics
As soon as you have a complete list of keywords, it’s critical to examine their metrics to ascertain their potential worth. Search volume and keyword difficulty should be your primary focus. In contrast to keyword difficulty, which measures the amount of competition for a certain phrase, search volume shows how frequently a keyword is searched. Targeting keywords that have a strong return on investment (ROI) in terms of traffic and ranking potential requires striking a balance between high search volume and reasonable keyword difficulty.
Step 5: Evaluate Competitor Strategies
To learn more about the keyword tactics of your niche’s top rivals, analyse their websites and top rankings. Determine the keywords they are aiming for and how they use them in their material. You may improve your own approach and find new keyword chances with the aid of our study. Competitor analysis capabilities are available in tools like SEMrush and Ahrefs, and they give useful information on keyword rankings, backlinks, and content gaps.
Step 6: Refine and Prioritize Your Keyword List
Based on the insights gained from your keyword analysis and competitor research, it’s time to refine and prioritize your keyword list. Weed out irrelevant or low-value keywords and focus on those that align with your goals, have decent search volume, and offer a reasonable chance of ranking. Group keywords into relevant themes or topics to facilitate content planning and organization.
Step 7: Create High-Quality Content
Armed with your refined keyword list, start creating high-quality content that aligns with your keywords and provides value to your audience. Incorporate keywords naturally into your titles, headings, body text, and meta tags. However, ensure that your content remains informative, engaging, and readable for human readers rather than solely focusing on search engines. Remember, quality content that meets the user intent is more likely to rank well and attract organic traffic.
Conclusion:
In the Keyword research is an ongoing process, you need for continuous monitoring, analysis, and adaptation. By understanding your audience, search and identify relevant keywords, and creating high-quality content for your audience to get more traffic on your blog or website.
After reading this article, whatever doubts you have about What is Keyword, they must have gone away and you must have understood that Keyword Kya Hota Hai and how important they are to improve the ranking of any website. Hello friends, you must have liked this article written by me. In the end, you are requested to share this article with your friends on social media.
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